I’d like to say it started around the proverbial Kitchen table, but it was more of a tale of long haul flights, business meetings and quarterly earnings calls. I have always been passionate about helping businesses make informed and better decisions and I believe in the importance of people in making and executing those decisions. Good, up to date information combined with finance professionals partnering with the business can drive real results, delivering sustainable, profitable growth. I wanted to start a business focused on helping other businesses achieve their goals.

And, so it all began. 

Think Forwards, as the name of the company suggests, is about a different sort of finance professional or accountant, one that focuses on the future, rather than the past. Together we will embrace change, technology and automation to add incremental value to your business.

Accurate, historical data is of huge importance to begin that journey. The value we add comes from the relationships we form and understanding we build to help your business transform its future.

We are on a quest to embed commercial finance excellence, to create value-add finance business partnering teams, and to help you understand what changes may be needed in your businesses to optimize growth and profitability - bringing real-life financial experience to deliver results.  


It is ultimately about looking at what businesses do today and helping them implement those changes they want to make to transform tomorrow — delivering positive financial impact.

Chris Astle - Founder and CEO, Think Forwards.

Chartered Accountant (CA - ICAS, PricewaterhouseCoopers)

With over 10 years of post qualified experience in both large multi-national businesses and high growth businesses, Chris thrives in situations where he can talk with people about their business and work with them to find ways to drive their business forwards. As International CFO at Allergan, he led an international finance organisation of 170 people supporting a business with $3bn in sales and 4,500 employees delivering double-digit sales growth in over 100 countries. He has extensive experience in leading projects to drive transformational change whilst ensuring profitable and sustainable growth. More recently, working with SMEs has enabled Chris to take best practice from larger companies, using the latest technology to provide smaller businesses with the information and decision support to help business owners drive their businesses forwards.

Resident CFO at the Finance Director Magazine; Chair of the 2018 CFO Agenda; Guest Lecturer at the Henley Business School; Judge at the British Accountant Awards 2017 & 2018.

Chris is a Chartered Accountant with ICAS gained whilst working at PricewaterhouseCoopers in London, UK.

PhD and Masters degree in Chemistry.

Contact Chris on +44 (0) 207 993 4140 or

Find him online at and @astle_chris.

© 2018 by Think Forwards Now Ltd. Company number: 10863067